Small Business Highlight: 5 minutes with Studio Cake

This week, I am delighted to introduce to you...Studio Cake.

Debbie is the owner of this gorgeous baking business. If you are a follower of all things desserts, buffets and parties and then there is no doubt you have laid eyes on her exquisite designs.
Many businesses in the party industry head straight to Studio Cake when they need cakes, cupcakes, cookies, macarons and cake pops.

I had the pleasure of meeting Debbie at the Confetti Fair in Melbourne last year and have worked on a couple of jobs together.
As Debbie states herself, nothing leaves her premises if she is not happy with the results. She is dedicated to her craft and is a leader in her field.
But for now here is a little more insight into how Studio Cake began.

1.   Tell us how your business began.


I have been baking for a very long time (since the age of 11 in fact!)  My business began from the love of baking for friends and family – with every opportunity available to me, even if they didn’t need a special celebration cake, I was always the one to bring a sweet treat to share for lunch or dinner.


After making the decision to retire from the corporate world of finance in 2010, I decided to register my business at the time Sugar Cravings and then rebranded to a more grown up and appealing name of Studio Cake in 2011.


2.   How did you come up with your business name?


I spoke to many of my industry friends at the time and they all mentioned how important branding was, and hence I went about the very difficult task of finding a name that would suit my brand…. I have always dreamed of one day building a purpose built studio, with a beautiful consulting space and of course an amazing commercial kitchen.


3.   Your favourite /worst part of being in business?


The best part of being in business would be the flexibility that it provides with a young family.  I am fortunate enough to be part of my children’s activities whilst running my own business from home.


The worst thing I think is the blurred line between family/household and business. Many nights are spent working whilst my little ones are fast asleep.  Anyone that owns a business and works from home will tell you there are even weeks were you lose your weekends, with research, emailing, quoting and even catching up on work itself, whilst trying to catch up on housework and family life.

4.   What do you think makes your business a success?


I hope that what makes my business a success is the fact that I am committed to what I do. I take a huge amount of pride in my work and take the time to give each and every one of my creations, the time it deserves.   


5.   Did you have any formal training to get where you are today?


I have worked in hospitality for many years whilst studying commerce.   And I actually nearly changed career paths to pastry chef at one point.  I owe a lot of what I know to the hands on experience I gained from working with some amazing pastry chefs.  As for the decorating part… I am mainly self taught.   I have been lucky enough to attend some fabulous classes over the past few years and try to attend a least a few classes a year to learn from the best in this industry.


6.   What makes you stand out above all other bakers?

I can’t say that I think I stand out about all other bakers… I think it’s important to remain true to yourself, your style and your abilities. I work very closely with my clients to ensure that the whole process of design, creation and execution exceeds their expectations.  Designing and baking an edible work of art for a client’s event is an honour and the fact that they entrust me to provide them with the centre piece of their function is a huge responsibility!... My motto is and will always be never to compromise on quality… if I don’t love the end result, then it doesn’t leave my premises.


7.   What did you want to be growing up as a child?


I changed my mind so many times I lost count!... From teacher to artist to chef…hahah


I hope you enjoyed this insight into Studio Cake, to see her amazing work click on the link below and head to her website and you will understand!
Click on this link to go to her website Studio Cake

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